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Four Event Ideas To Help Your Business Get Noticed
Let’s show you how to create events where people can experience your brand and become customers.
Events are a great opportunity for you to get in front of both customers and would-be customers, creating a positive experience that’ll stick with them long after they’ve attended and that might turn them into loyal customers. These are events we recommend that you try:
1. A brand event.
Creating your own brand event allows you to take charge of how your business is presented, or even makes your product or service the focus of the event.
There’s nothing wrong with starting small — you might not have the prestige of popular brand events yet, but you can still create an event with its own memorable appeal. Consider what your target market wants from an event and offer an experience that attendees might not get anywhere else
💡Inspiration: Eat Drink Festival is a culinary event owned by Eat.Drink.Lagos. They bring together foodies and food vendors every December to celebrate Nigeria’s rich food and drink culture. Check out their page here
2. A sponsored event.
If you don’t have the budget to host an event yet, sponsoring one lets you tap into the organiser’s reputation and get in front of a bigger audience without the effort of planning it yourself.
In exchange for offering the organiser support, whether through money, products, or services, you’ll gain the exposure your business needs. It’s one of the most organic ways to advertise your business, but keep in mind that you should only sponsor events that attract the audience you want to reach.
💡Inspiration: Amapiano District is a monthly all-night dance party hosted by Faaji and sponsored by several companies including Kuda. This event is a good way to connect with Gen Z and younger millennials through entertainment. Check out the organiser’s Instagram here.
3. A pop-up.
Pop-ups have become very popular in Nigeria and you could gain a lot from jumping on this trend.
If you run a restaurant, you can host an intimate dinner for guests to taste new items on your menu. If you’re in the fashion business, you can organise a limited sales pop-up for your best-selling or out-of-stock products.
You can choose to host pop-ups during holidays or host them specifically for new products, discounts, or limited-time product offers — there’s almost no limit to what you can do.
💡Inspiration: ASHLUXURY Sunday Market is a pop-up held every last Sunday of the month that features several Nigerian brands including Ashluxury’s sister brand, AshLuxe. Check out ASHLUXURY’s Instagram here.
4. A booth at a trade fair.
Trade fairs are a great way to connect with potential leads who can turn into customers while showcasing your products and services. If you decide to get a booth, remember to brand it in a way that shows your business at its most authentic.
💡Inspiration: Lagos Trade Fair, the Enugu International Trade Fair, and the Abuja SME Expo are some of the several trade fairs in Nigeria that attract hundreds of attendees and dozens of vendors who offer good deals on fashion items, household goods, and more.